10 Types of Videos to Boost Your Business

Jayframe Media | Content Marketing

Lights, Camera, Action! Unleash the Power of Video Marketing

We have seen a lot of changes in businesses and one that always takes it all is video marketing. Look at your brand’s position of being the main character in a film that everyone is talking about and then convert this audience into your loyal customers. Your business may take an important turn by releasing a video that uncovers the secret behind its latest product, narrates interesting customer stories or even showcases its humor.


10 Types of Videos to Boost Your Business

Videos captivate and convert. They tell your story in a dynamic and engaging way. Here are the key types of videos that can elevate your business:

  1. Explainer Videos
  2. Product Videos
  3. Customer Testimonials
  4. How-to and Educational Videos
  5. Company Culture Videos
  6. Thought Leadership Videos
  7. Demo Videos
  8. Promotional Videos
  9. Live Videos
  10. Personalised Video Messages

Each type serves a specific purpose and can help you achieve your business goals. Let’s dive deeper into each one.

Explainer Videos

Purpose: Introduce your product or service by simplifying complex ideas.


  • Break down complicated concepts into easy-to-understand visuals.
  • Capture attention quickly with engaging animations or clear narrations.
  • Ideal for landing pages or social media to provide a quick overview.

Example: A software company can use an explainer video to show how their app solves a common problem in a straightforward way.

Product Videos

Purpose: Highlight the features and benefits of your product.


  • Showcase your product in action.
  • Demonstrate the unique selling points and advantages.
  • Drive conversions by helping customers understand the value of your product.

Example: A tech gadget company can create a product video demonstrating the key features of their latest smartphone.

Customer Testimonials

Purpose: Build trust and credibility with potential customers.


  • Share real stories from satisfied customers.
  • Provide social proof that your product or service delivers results.
  • Influence purchasing decisions through authentic endorsements.

Example: A skincare brand can feature testimonials from customers who have seen positive results using their products.

How-to and Explainer Videos

Purpose: Educate your audience by sharing expertise and insights.


  • Position your brand as a knowledgeable and helpful resource.
  • Provide valuable information that can solve customer problems.
  • Increase engagement and build a loyal following.

Example: A cooking channel can create how-to videos showing step-by-step recipes for delicious meals.

Company Culture Videos

Purpose: Humanize your brand by showcasing your team and workplace.


  • Highlight the values and mission of your company.
  • Attract potential employees who resonate with your culture.
  • Build a deeper connection with your audience by showing the faces behind the brand.

Example: A startup can produce a video tour of their office, featuring interviews with team members about what they love about working there.

Thought Leadership Videos

Purpose: Share with the world your expertise. If you hold workshops for your customers – record them.


  • Share insights and perspectives on industry trends and developments.
  • Build credibility and trust with your audience.
  • Drive engagement by sparking discussions on relevant topics.

Example: A marketing agency can create thought leadership videos discussing the latest digital marketing strategies.

Demo Videos

Purpose: Provide a detailed walkthrough of your product or service.


  • Show how your product works in real-life scenarios.
  • Help customers understand the functionality and ease of use.
  • Reduce barriers to purchase by addressing common questions and concerns.

Example: A software company can create demo videos showing how to use different features of their application.

Promotional Videos

Purpose: Generate excitement and announce new products or services.


  • Create buzz and anticipation for upcoming releases.
  • Highlight special offers, discounts, or events.
  • Drive traffic and conversions through compelling calls to action.

Example: A fashion brand can release a promotional video showcasing their new summer collection.

Live Videos

Purpose: Go live with your followers to share news, or simply answer there questions.


  • Foster immediate interaction and feedback.
  • Build a sense of community and connection.
  • Provide live demonstrations, Q&A sessions, or behind-the-scenes looks.

Example: A fitness instructor can host live workout sessions, allowing viewers to join and ask questions in real-time.

Personalized Video Messages

Purpose: Add a personal touch to your outreach.


  • Tailor your message to individual customers or prospects.
  • Increase engagement and response rates.
  • Make your audience feel valued and special.

Example: A sales team can send personalised video messages to potential clients, addressing their specific needs and interests.

Using a mix of these video types can help you achieve your business goals and reach a wider audience. Here are some tips to optimize your video marketing strategy:

  • Match videos to your goals and audience: Choose the right type of video based on what you want to achieve and who you want to reach.
  • Optimize for search: Use catchy titles, descriptions, and tags to make your videos easy to find.
  • Distribute widely: Share your videos across multiple platforms to maximize reach.
  • Analyse performance: Track metrics like views, engagement, and conversions to see what’s working and adjust your strategy accordingly.